Professional design studio based in Jakarta, Indonesia.
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Who we are

Our passionate and creative, yet professional designers, we are committed to delivering quality services in the fields of website, apps and other branding materials.

With more than 10 years experience in the design field, we are confident about our capability and integrity to delivering only the best services.
Our solution is designed to be efficient, well-structured yet clean and fast to optimize.

We believe that a good design clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Our Expertise

Web & Mobile Application UI Design
UX Prototyping, Wireframing
Visual/Graphic Design
Front End Development

“Design is not what it just looks like and feels like. Design is how it works.”
- Steve Jobs

Principles of our work


First impressions matter. A system that looks beautiful can further engender confidence and trust in the system

Aesthetics is a quality that people recognize, want, and need. It’s seen in design and in life, and it makes the use of that interface enjoyable.

Delightful. Your customers will look forward to using your product when it’s pleasant to use.


User experience is seamless. It works across various screen sizes, platforms, and products. Efficiency matters when people are likely to use the app a lot and they are prepared to spend time learning it.

Efficient systems respect your time. Efficiency reflects the drive to get users to their goal by designing the shortest amount of time/number of clicks on task.

Leverage technology to drive efficiency. Use technology to adapt to existing behavior instead of making users adapt to computers.


Consistent interfaces. Allow users to develop usage patterns. Use standard controls and gestures consistently so that they behave the way people expect.

Consistent language. Use the same term when referring to a particular action or object, and communication pieces to avoid confusion.

Consistent use of established patterns. Users look for patterns they already know to shorten the learning curve and understand new experiences across programs.


Clarity is all about the relationships between elements. Consider the relationships between items on the page, and structure the page based on importance.

Create structure and hierarchy. Provide timely feedback that engenders confidence in the system. Users should know the consequence of each action they take.

Know the users

Understand user needs. You can’t deliver the right solution if you don’t understand user needs. Conduct user interviews to get to know your users.

Show empathy by adapting to user needs. Be aware of user needs and actual behavior. Manage your user’s expectations and understand that you are not your user.